House of Quality: An Effective Approach to Achieve Customer Satisfaction & Business Growth in Industries

House Of Quality (HOQ) is one of the matrices of an iterative process called Quality Function Deployment (QFD). it is the nerve center that drives the entire QFD process. The House of Quality Matrix is the most recognized and widely used tool for new product design. It translates customer requirements, based on marketing research and benchmarking data, into an appropriate number of engineering targets to be met by a new product design. It is performed by a multidisciplinary team representing marketing, design engineering, manufacturing engineering, and any other functions considered critical by the company. HOQ has been widely used at industry in Japan and America like Toyota, Ford, GM, Hewlett-Packard, AT&T, ITT and other renowned industries in various fields like Automobiles, Electronics, Integrated Circuits, Apartment Layout Planning, Home Appliances, Clothing etc. In this paper, an attempt is made to propose a methodology to establish House Of Quality and to reduce the complexity of constructing HOQ. The general format of HOQ is made up of six major components. These include customer requirements, technical requirements, a planning matrix, an interrelationship matrix, a technical correlation matrix, and a technical priorities or benchmarks and targets section.